Affirmations Suck!  Build an Identity that Sticks

“The moment you change the story you tell yourself is the moment you change your life.”

In this episode of Unshakable, Kole Finley dives into why traditional affirmations often backfire—and what actually works instead. Through powerful client stories and personal experience, Kole shows how the words we attach to “I am” shape our identity and either lock us into struggle or open the door to transformation. You’ll learn why identity beats empty repetition, how to shift the stories you tell yourself, and practical steps to start authoring a new narrative today.